We’re living in a fast-paced world, which is why SMS the tool is what every business owner needs.
Because of the nature of SMS, business owners have taken different measures from marketing to promotional messages, SMS is being used at every step of any communication strategy.
Communicating with customers can be confusing. There are so many methods, all with their own pros and cons. However, one method, for startups or big businesses and everything else, consistently appears to come out tops: bulk SMS marketing.
Simply put, ‘bulk SMS is the distribution of a large number of text messages to users’ mobile phones.’ It’s an effective way to communicate with customers, wherever they are in their customer journey. Although this form of marketing has been around for many years, it remains the most effective way to reach your customers and improve customer engagement. According to certain research it’s been found that text messages are opened 98 percent of the time compared to email’s 22 percent open rate. That means if you want to communicate with your customers, which of course you do, your chances of success are far better with an SMS than an email.
The use of sending out bulk SMS messages to your customers is fast and cost-effective. Majority of people have their phones with them always, so SMS offers the best chance of your message being read. More research has found that nine out of 10 people open text messages within three minutes of receiving them. Even if people are only opening the message to quieten the beeping and turn off the flashing incoming message alert, they are soon to be drawn in by the messaging and special offers within. In addition, text messages are well-known for their reliable delivery of time-sensitive messages, making it your best bet to encourage customer engagement.
Whether you’re offering a new service, or you’re running a week of crazy deals, SMS is the perfect tool to keep your customers and clients up to date at all times. By engaging with your customers regularly, you’ll keep them in the loop, while making sure they remain loyal, paying customers.