I switch between the Joico Blue and Blonde … This stuff works better for toning than any purple shampoo I've tried. Buff Blonde Mama from Oklahoma. I loathe brassiness. These shampoos contain blue pigments that neutralize the orange-red brassy tones in your hair.Purple shampoo works well to neutralize yellow tones in blonde or light hair, while the blue shampoo … 5. Directions: Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Favorite for my light blonde hair! I have thick, long, blonde hair with shadow roots. Balancing the color by using a shampoo or conditioner means that you can get all the benefits of a shampoo … Much like purple or violet can lower the brass section of blonde hair, blue can target the slight orange tint which affects some of us with lightened brown hair. Follow with Color Balance Blue … Repeat the process two or three times per week, alternating with your regular shampoo. Blue shampoo or brunette shampoo evolved from the color-correcting purple shampoo. Joico's color balance blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. Brand Story Our innovations are designed to return hair … Rinse. I like the shampoo more than the conditioner, I usually mix it with a purple shampoo (i have tried joico, redken and function of beauty - I like redken the best) as well to target the orange tones in my brunette hair (roots) and the golden tones in my dyed blonde hair.